Your bridge between Asian entertainment & European audiences.

Social media, partnerships, and artist promotion, with real on-the-ground experience in South Korea.

Me ? I am Mallaury !
(call me Mallau)

That's me !

Hi !
I am Mallaury, your future social media manager !

Freelance in communication and social media, I connect Asian entertainment to European audiences. After a degree in Information and Communication, a great experience as a community manager, I took the plunge : a Working Holiday in South Korea. It completely changed my understanding of the culture, of the K-pop industry, and their codes.

What can I do for you ? I help labels, independent artists, and media to shine in Europe thanks to a clear social media strategy, tailored partnership management, and event communication that really speaks to their audience.

The difference with others ? I didn't discover Korean culture from my sofa, I lived it directly. And that's exactly what your projects need !

Want to know more about me ?

I am passionate about fashion and music !
I have a solar personality, I love discussing and exchanging with others ! It's important for me that everyone feels comfortable.

Don't be shy, I don't bite !
I am connecting labels and Korean artists to their European audiences.

What can I do for you ?

Do you need a community manager ? Someone who can manage your partnership from A to Z ? I am the ONE for you !

Content Creation

Partnership management

Community management

Artists Promotion

Events Communication

Why you should work with me ?

Because I am not only someone who "loves K-pop".

I lived in South Korea, I have a solid formation in communication, and I understand the two sides : Korean culture from the inside and the expectations of the European market from the start.

Why is it better for you ? No cultural mistake. No generic content. A communication clear and that truly resonates with your audience, whether from Paris, Berlin or Seoul.